Standort: Messe München, „Transport & Logistik“, 2003
Auftraggeber: Via Donau
Fotos: Max Nirnberger
Concept of the common Danube booth reflexes strategic orientation and requirement to position the Danube waterway as transport way within logistics chains. Key-messages of booth concept are technical orientation, innovation, flexibility and expansiveness!
Exhibition booth is focused on goals, strategies and projects of participating enterprises. The common aim is to present the Danube river and related companies, and also to visualise and communicate them as an unity. In addition, a common communication platform for all companies should be created.
Design of the exhibition booth is customised to this aim and should reveal a signal effect! The booth shows continuous, sophisticated corporate design, from otter appearance to services offered in booth, in order to keep attention on it and communicate general image.